Communication tactics are the art of selling an appointment, and in turn selling a car. However, there are critical first steps before you can achieve these outcomes. The following communications sequence will allow you to achieve exceptional results so you'll want to read more!
Anything you can do to make the customer feel like they have arrived at the right place makes the sell that much easier.
David Kain, president of Kain Automotive, outlines the communication sequence your dealership needs to put in place to bring the customer from the Internet, to the phone, to the dealership showroom.The Article Sell the Reply, the Call, the Visit and the Car! appeared first on AIN Media.