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Selling to teen shoppers? Good luck with that

2014-10-09 02:42:22| Apparel - Topix.net

Teens are tending to pass by "legacy brands" like American Eagle as their fashion choices diversify, though demand for such brands has stabilized, according to a teen survey by Piper Jaffray. Individuality is the new cool, says a Piper Jaffray Cos.

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