The Current Trend:
Even with new-vehicle sales rebounding, Americans are now keeping their vehicles for record lengths of time, which should add dealership income in the Service Department.
The Problem:
People are driving less, and people are relying less on OEM service recommendations in favor of more online and mobile research fueling an ongoing lengthening of time between service visits.
"Service center revenue is the lifeblood of todays dealerships. Almost 60% of a dealerships service center revenue comes from just 23% of its loyal customers, so a focus on growing and retaining a loyalist customer base is mission critical," said Mike Walther, president and CEO of DMEautomotive.
Find out what you can do today to stay ahead of dealership customer retention and loyalty when you drill down to learn more about the new realities in servicing and maintenance behavior from your customers!The Article Servicing Interval Increase Costs Your Dealership Thousands! appeared first on Automotive Digest.