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Sharing the love in consumer research

2013-05-06 06:36:40| Beverages - Topix.net

A few months ago I made a case that the consumer research industry must start showing some loving to the people we care At a recent Coca-Cola conference in Atlanta, Eric Salama, CEO at Kantar Group, said the following in a presentation on the future of research: 'I won't call them consumers, I'll call them people.' Speaking to him afterwards, I ... (more)

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