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Should Automakers Be Selling "Beta"a In the introduction to a January 2009a

2013-02-23 17:38:14| Automakers - Topix.net

In the introduction to a January 2009 BusinessWeek excerpt from his book " What Would Google Do? ," author Jeff Jarvis extolled the idea that the Detroit automakers should start releasing cars in "beta" form, much the way the Silicon Valley tech giant had been doing with its software products.

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