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Simple Truth generated sales of $1.2bn in 2014, says Kroger:...
2015-03-10 07:41:17| Grocery - Topix.net
Simple Truth generated sales of $1.2bn in 2014, says Kroger: 'Natural foods are becoming more and more mainstream for many people' Kroger's natural and organics brand Simple Truth notched up sales of $1.2bn in 2014, and continues to generate double digit growth, said CEO and chairman Rodney McMullen at the company's q4 earnings call last week. "Even though natural and organic foods have been notoriously out of reach for many customers, we used our merchandising expertise, manufacturing base and buying power to make them affordable and accessible to all customers through Simple Truth ," McMullen told analysts.
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Category:Food and Related Products