Tata Group's commitment to society, coupled with recently introduced volunteering programmes, have helped it attract good talent as youngsters appreciate the sense of purpose, its Chief Ethics Officer and Brand Custodian Mukund Rajan has said. "We find focusing on volunteering, focusing on pro bono, is making a bit more of an employer of choice perhaps more than we were in the past," Rajan said at an event on philanthropy held here over the weekend.