A report out of the New York Times makes it one thing very clear: Big Soda is quietly killing people while funding bad smokescreen science that says the opposite. How long until the people who run Coke are held accountable? http://gawker.com/exactly-how-ma... The gist of the Times piece is simple: the Coca-Cola Company is spending millions of dollars to fund semi-bogus research organizations that will put pro-soda talking points into medical literature, namely that fat people are only fat because they don't exercise enough, not because they ingest trays of garbage and cheap sugary drinks.