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Home › Soft drinks fight to stay relevant in COVID-19 world - comment

 

Soft drinks fight to stay relevant in COVID-19 world - comment

2020-04-14 13:02:00| Daily beverage news and comment - from just-drinks.com

From Corporate Social Responsibility to e-sports, soft drinks brand owners are moving their marketing budgets to reach changing consumer priorities that have been emphasised by the coronavirus pandemic. How successful will they be? Lucy Britner investigates.

Tags: world comment stay relevant

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