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Sonic bets new plan will transform automotive retailing

2014-07-14 10:14:59| Auto Dealers - Topix.net

The particulars: One-price selling IPad-enabled transactions A single associate handling a customer from beginning to end Completion of a vehicle purchase in 45 minutes or less The price tag: $250 million so far, another $100 million planned, on technology alone The prospective payoff: A sales experience so customer-friendly that shoppers will ... (more)

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Category:Automotive

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