While car shoppers top concerns are pricing and payments, never lose sight of the fact that their overarching goal is to get the best value, which can be everything from how you frame your value proposition as a dealer (service, experience, quality, etc.) to creative incentives for doing business with you.
Since your goal with any car buyer is to build a relationship to the point where they make you their go-to car-buying and maintenance source, incentives are a great way to start.
Keep reading for 10 ideas for special offers that you can use to tip the scales in your favor.The Article Special Offers Win Customers and Keep Them Coming Back appeared first on Automotive Digest.