While speaking on Sunday to South by Southwest Interactive attendees, Jo-Dee Benson - Cirrus Logic's chief culture officer- said the simple act of constantly surveying workers to find out their wants and needs has helped Cirrus Logic cut voluntary attrition rates to 5 percent. Whether you're running a small business or leading a major corporation, you're probably intimately familiar with the issue of employee turnover - a perennial hit to productivity, morale and the bottom line.