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Stormes: Don't price the product - price the experience

2014-12-05 16:49:57| Airlines - Topix.net

Why do people spend $5 two or three times a day on their favorite Starbucks beverage, or drop $500 for a Nordstrom outfit, or pay the same as other airlines charge but prefer flying Southwest Airlines? Can't coffee-based drinks, high-end clothing and flights be found less expensively? The answer is "yes," which leads me to two more vital ... (more)

Tags: the price product experience

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