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Strong Link Between Packaging Satisfaction, Consumer Purchasing Behavior
2015-02-25 18:34:34| Paper - Topix.net
MeadWestvaco Corporation , a provider of packaging and packaging solutions, launched its third annual Packaging Matters , the company's study of the impact of packaging on product satisfaction and consumer purchasing behavior. The current Packaging Matters examined the attitudes of consumers in five markets across 11 FMCG product categories , offering brand managers key insights on how to increase the impact of packaging for their business.
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Category:Materials