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Structural Packaging Impacts Repeat Purchase
2013-02-19 13:28:36| Paper - Topix.net
According to a new MeadWestvaco consumer satisfaction study, "Packaging Matters," the role of packaging in product satisfaction as consumers purchase, transport, use and dispose of products, packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and there is a low level of satisfaction once consumers leave the ... (more)
Tags: purchase
packaging
repeat
structural
Category:Materials
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