Student activist groups around the country are pressuring university administrators to divest from fossil fuels stocks in the petroleum, coal, and natural gas sectors.
Student campaigns such as Fossil Free UC, and several more around the country, want administrators to pull the plug on these investments from campus endowments.
These are members of GenY/Millenials who are already prone to putting off buying or leasing a car.
What about reaching them through marcom messaging and special events? It could be a great opportunity to learn a lot about what dealers have to offer.
A few ways to reach them could be supporting on-campus electric vehicle charging stations and discounts on EVs.
Or a ride and drive on campus or at car shows promoted on campus featuring great green vehicles they should experience behind the wheel.
What about remarketing used hybrids, plug-ins, and CNG-powered Civics and pickups for a really good deal? Check out even more marketing opportunities in this article on what young consumers care about.The Article Students Who Hate Fossil Fuels Could Be Market to Reach appeared first on Automotive Digest.