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Subaru raising 'brand value' to offset costs

2015-06-07 06:46:54| Automakers - Topix.net

Subaru is on a red-hot sales tear in the U.S. Now it's time to leverage that popularity to offset the mounting costs of making cleaner cars, the brand's global boss says. In an interview with Japan's Nihon Keizai business newspaper, the head of Subaru maker Fuji Heavy Industries Ltd. didn't call outright for higher sticker prices.

Tags: brand costs offset raising

Category:Automotive

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