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SugarCRM goes after Salesforce.com with new interface, emphasis on lower cost

2013-11-12 14:36:32| InfoWorld: Top News

SugarCRM is hoping to gain inroads against its much larger rival Salesforce.com with a revamped user interface it says places emphasis on the needs of individual users, not business managers seeking a wide view of sales activity in their company. This "user-first" design approach includes a few pages from Salesforce.com's playbook, however, such as collaborative activity streams that seem close in purpose to Salesforce.com's Chatter, which was announced in November 2009.

Tags: on cost lower interface

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