The likes of Coca Cola, Doritos, Apple and Budweiser have spent as much as $4.5million in the past to get their 30-second ad to air during the four-hour window. This year at Super Bowl XLIX, big stars such as Kim Kardashian, rapper Snoop Dogg and actress Lindsay Lohan will be sticking their name on some of the most popular brands around the world as they are broadcasted to an estimated 112million people.