Home › TVSquared brings standardized, cross-platform measurement to TV
 

Keywords :   


TVSquared brings standardized, cross-platform measurement to TV

2021-02-02 15:20:43| Digital TV News

TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.

Tags: tv brings measurement standardized

Category:Consumer Goods and Services

Latest from this category

All news
27.11Aston Martin issues second profit warning in two months
27.11Online slots gambling to be limited to 5 per spin
26.11Black Friday shoppers warned to be wary of deals
26.11Trump proves he is serious on tariffs - but it's not about trade
26.11Sports service SPOTV adopts Zixi for affiliate delivery
26.11EQT to sell Melita to Goldman Sachs Alternatives
26.11U.S. spending on standalone pay TV increased in Q3 2024
26.11DIRECTV terminates agreement to acquire EchoStar's DISH
Consumer Goods and Services »
27.11 seed freedom 2
27.1180s 5
27.11IVE SWITCH MINE CD 4
27.11151 2BOX
27.11 HUNTER×HUNTER 0 1333,36
27.11HiHiJets DVD
27.11neve Marinair Lo2567 1081 API500
27.11 Blu-ray BOX6
More »