Designed for broadcasters and multi-screen pay-TV operators, SPOTTER™ Ad Targeting Platform makes decisions about ads played out to viewers. Multi-criteria platform combines content type, consumer profile, and geolocation data by mining multiple databases in real-time. Along with support for multiple triggering mechanisms and types, features include ability to add ads inside, over, or around video content via slices, overlays, crawl messages, alert bugs, and video squeezes.