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Targeted ads to drive mobile video business, Verizon CFO says

2015-07-21 23:41:26| IT Services - Topix.net

NEW YORK: Verizon Communications Inc 's upcoming mobile video service will drive revenue with a combination of highly targeted ads, exclusive content and pay-per-view live concerts and sporting events, Chief Financial Officer Fran Shammo said in an interview on Tuesday. Most Americans own a mobile phone and Verizon is looking at offering video content to increase data consumption on mobile devices and grow revenue.

Tags: business video mobile drive

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