Summary Peter Casey uses anecdotes to tell the story of how the Tata Group has perfectly balanced philanthropy and a successful business model. Who can understand a businessman better than another businessman, and not only understand, but critically analyse his moves based on the successes achieved? Peter Casey has done just that in his new book, The Greatest Company in the World? The Story of Tata, to bring out the fact that Jamsetji Tata's mission and desire-to uplift the people in his part of the world-were different from those of other businessmen.