(Telecompaper) Telecom Italia and pay-TV operator Sky Italia have launched their joint quad-play (mobile and fixed telephony and broadband, plus TV) offering, to be called TIM Sky. A dedicated version of the My Sky HD decoder has been created for the IPTV service, which will offer Telecom Italia customers the complete Sky line-up of over 150 channels, 60 in HD and one in 3D. Initially, TIM Sky will be available for all Telecom Italia customers with a fibre-optic connection at speeds of up to 100 Mbps and ADSL at up to 20 Mbps. The full quad-play package will cost EUR 39 per month for the first 12 months (EUR 59 thereafter). Customers who already have a Telecom Italia fibre or ADSL broadband subscription will be able to receive the Sky channels for an additional EUR 14 per month. Telecom Italia said the deal would boost demand for its ultrabroadband network in Italy, while Sky said it will use the agreement to target the millions of homes that were hitherto unable to receive its offerings by satellite. The companies later confirmed that the deal will last an initial five years.