(Telecompaper) Telecom Italia (TIM) has announced the launch of a new initiative designed to reduce CO2 emissions via the marketing of eco-friendly products and services. The campaign, dubbed 'TIM Green', will start this summer with the sale of refurbished smartphones and a new 'green SIM'. The latter is half the size of existing cards, manufactured with 60 percent recycled plastic and comes in entirely biodegradable packaging, helping the company cut plastic consumption by around 13 tonnes per year.