(Telecompaper) Telecom New Zealand plans to change its name to Spark New Zealand, effective 8 August. Telecom believes the new name better represents what the company is today "it is all about mobile data, online entertainment, cloud services, the internet of things, or whatever new technology is around the corner". The change in legal entity names would be effective from 8 August, but some changes would be phased over a period of time to manage the transition for customers, Telecom said.