Current Car Buying Process is in Peril
87% of Americans dislike something about car shopping at dealerships
61% feel theyre taken advantage of while there.
86 % of car shoppers conduct online research before visiting a dealership
Vehicle buyers are increasingly seek to accomplish entire purchase online.
Reality: Consumers have no choice but go to a Dealership.And they dont like it.
Dealers need to do more to work with buyers who seek to buy on line
Traditional dealer business model could be in peril
See positioning & recommended action-ables from Mike Pochan, Founder of LeaseTek and respected automotive industry leader and analyst
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The Article <a href="https://automotivedigest.com/wp-content/uploads/2019/05/2019-5-10-Ai-and-FI-delusions-v3.pdf"> <img src="https://automotivedigest.com/wp-content/uploads/2019/05/buy-a-car-online-.jpg" alt width="398" height="281" class="aligncenter size-full wp-image-202602"> <strong><span style="Font-size:150%;">Tell Me Again Why New Car Buying Cant Be Online</span></strong></a> appeared first on Automotive Digest.