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Tell stories, play up good reviews, consultant tells auto dealers in Virginia Beach

2015-10-24 10:17:04| Auto Dealers - Topix.net

Does your business respond to customer emails with a standard "Thank you for your inquiry; someone will be with you shortly"? If you think that's the way to go, you're wrong, a marketing consultant said Friday. "Be personal," said Kenny Atcheson, the keynote speaker at the annual convention of the Virginia Independent Automobile Dealers Association.

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