Dealers sometimes dont realize they can ask to text message customers, and theyre missing out on a huge opportunity, shared Jack Simmons, Cars.com Dealer Training Manager. If we get a phone call during a meeting or an email while spending time with friends or family, most of us arent going to answer it right away. But if we get a text, are we likely to look at it and even reply immediately? You bet.
Even with consumers sending approximately 2.3 trillion text messages a year, many dealerships still wrestle with how to effectively use SMS as part of their customer follow-up process.
These guidelines and best practices can help serve as a framework for incorporating text into your customer contact strategy.
Ask before you text
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