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The Fit Factor: C&A overhauls fit for the future

2015-03-17 15:25:00| Daily apparel & textile news and comment - from just-style.com

The past year has seen value retailer C&A confront head-on the challenge of delivering consistent fit across key categories such as lingerie, trousers and denim. A complete overhaul of its approach is now seen as the precursor to building market share, sales, brand loyalty and a multi-channel push.

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