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The Great Bottle Battle - Coke vs Pepsi

2014-12-12 20:05:18| Beverages - Topix.net

On 28 November 2014, the Federal Court of Australia dismissed claims of trade mark infringement, misleading or deceptive conduct and passing off made by The Coca-Cola Company against PepsiCo Inc, PepsiCo Australia Holdings Pty Ltd, and Schweppes Australia Pty Ltd, the manufacturer and distributor of PepsiCo Inc's products in Australia . Coke's action arose out of Pepsi's release of the glass 'Carolina Bottle', which Coke alleged infringed the rights and reputation of its iconic glass 'Contour Bottle', or its outline or silhouette.

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