As one of the busiest areas in the dealership, it can be challenging to fit service reviews into the daily processes of the service department. However, when done correctly, it can pay big dividends in one dealerships case a 50 percent increase in service traffic and profit.
One dealer that has tackled this problem head on, Bozard Ford Lincoln, of St. Augustine, FL started a reputation management program approximately three years ago and now has built over 1,000 reviews. In that time the dealership has boosted sales from under 100 to 317 vehicles per month; and service has enjoyed a 50 percent RO count increase. Jeff King, General Manager/VP with Bozard Ford Lincoln sees a clear correlation between online reviews and sales and service business, and suggests these best practice tips:
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