Home › The Irish connection - How C&C Group plans to rescue Magners - Focus
 

Keywords :   


The Irish connection - How C&C Group plans to rescue Magners - Focus

2017-11-23 11:07:00| Daily beverage news and comment - from just-drinks.com

In the world of mass-market cider, geography has become a valuable marketing tool. Of the major brands on sale in the UK, Heineken's Old Mout claims New Zealand heritage, Strongbow English, while both Rekorderlig and Kopperberg play heavily on their Scandinavian roots. Now, C&C Group is looking differentiate itself in the UK's cut-throat cider market by bolstering the Irish credentials of its Magners brand.

Tags: to group plans focus

Category:Food and Related Products

Latest from this category

All news
»
28.09Eastern North Pacific Tropical Weather Outlook
28.09Atlantic Tropical Weather Outlook
28.09Post-Tropical Cyclone Helene Public Advisory Number 21
28.09Tropical Storm Joyce Public Advisory Number 5
28.09Summary for Tropical Storm Joyce (AT1/AL112024)
28.09Post-Tropical Cyclone Helene Public Advisory Number 21
28.09Tropical Storm Joyce Forecast Discussion Number 5
28.09Tropical Storm Joyce Wind Speed Probabilities Number 5
More »