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The Vietnamese beer market - Focus

2016-05-12 16:21:00| Daily beverage news and comment - from just-drinks.com

Heineken's management team has been in Vietnam this week for the company's annual Financial Markets Conference. CEO Jean-François van Boxmeer called the country the "poster boy" for international beer thanks to its strong demographics and growing demand. Here's a snapshot of Heineken's current position in Vietnam and how the market is developing, as outlined by Heineken's Vietnam MD, Leo Evers.

Tags: market focus beer vietnamese

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