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The climate movement needs rebranding, but these Milton Glaser buttons won't do it

2014-08-09 16:00:00| Climate Ark Climate Change & Global Warming Newsfeed

Fast Company: The creator of the "I Love NY" symbol is trying his hand at a climate change campaign. When legendary graphic designer Milton Glaser created the "I Love NY" symbol in 1977 for a government ad campaign, he didn't know it would be a ubiquitous icon nearly 40 years later. Now, at the age of 85, Glaser is hoping to recreate some of that viral success for an issue he's personally most passionate about: fighting climate change. "It's the most important issue on Earth--the end of the Earth," Glaser...

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