As a privately-held company, Bacardi has the luxury of only having to disclose to the wider world what it wants to. But, with a long and rich history, the spirits group is keen to talk up the provenance of its brands. Here, in the first of a two-part exclusive interview, Bacardi's president & CEO, Ed Shirley, talks about the benefits of working for a family-owned firm, the opportunities for its brands and the rise of cocktail culture.