Excellent video on three significant trends for dealers, OEMs, and agency marketers -- eloquently articulated by Tania Yuki, CEO of Shareablee -- a social media contenting and analytics group.
Research showed that in automotive marketing, video has changed everything with a staggering growth rate of 228%. Other changes and actionable trends in user generated content and integrated social media platforms are outlined in the rest of the market study.
Further, automotive marketers are repurposing or reusing or republishing --- what customers say about their cars in their own social media public profiles. Big payoff for OEMs in terms of content marketing, but also for customers who found self-expression in crafting their own messages about the automotive brand.
As a broader theme, the three big social media platforms are beginning to gain an integrated audience with interplay between one social media and another. Mercedes Benz best illustrated this trend by encouraging their Facebook audience to utilize Instagram to help tell their stories. So it is no longer just talk to Facebook Users in Facebook space, or Twitter users only in Twitter space -- but realize that everyone is using multiple social media platforms -- and smart marketers will integrate their message accordingly.
The Article Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media appeared first on Automotive Digest.