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TiVo to expand ad reach with BDEX ML-based audience targeting
2021-03-24 10:00:22| Digital TV News
TiVo will use the BDEX Omnisource IQ Machine Learning solution to create, based on its TV data, a model of advertisers ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.
Tags: reach
expand
audience
targeting
Category:Consumer Goods and Services