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To motivate climate activists, use optimism

2014-06-27 01:42:00| Climate Ark Climate Change & Global Warming Newsfeed

Grist: So it turns out, hope is important. Did we know that already? We sort of knew that already. But - according to a new study put together by Yale`s Climate Change Communication Project - hope is particularly critical as a motivator in the very doom-heavy world of climate change activism. The paper`s authors contacted a "nationally representative" sample of 50,000 people across the U.S. via an online survey, and asked whether they had contacted their elected officials to support climate change...

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