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Tom Wood Toyota Scion Brings Reputation to Life Online with Reviews
2013-03-13 23:54:44| AutomotiveDigest.com - Automotive Industry News
Its not often a retailer can claim more than 50 years in business, but at the Tom Wood family of dealerships, a focus on three core values honor, integrity and loyalty has made them valuable members of the communities in which they operate since the first Tom Wood dealership, Hedges Pontiac, was founded in Indianapolis in 1967. The dealer group has since expanded to 17 franchises throughout Indiana, Kentucky and Minnesota, each with a strong reputation built on providing excellent customer service and investing in their local communities. With this sound foundation in place, Brian Hefner, General Manager of Tom Wood Toyota, and Diana Weaver, E-Commerce Director, saw an opportunity to bring the stores reputation to life online. The pair incorporated processes to encourage customers to share their experiences through online reviews and empowered their staff to create vocal advocates of the dealership. Brian Hefner, general manager of Tom Wood Toyota, describes the increase in sales after applying Cars.com assistance to bring the stores reputation of providing excellent service to life through customer reviews. [Read more]The Article Tom Wood Toyota Scion Brings Reputation to Life Online with Reviews appeared first on Automotive Digest.
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Category:Automotive
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