Home Tommy Hilfiger targets younger market, rebrands denim line
 

Keywords :   


Tommy Hilfiger targets younger market, rebrands denim line

2017-11-02 12:40:00| Daily apparel & textile news and comment - from just-style.com

In a bid to accelerate growth by appealing to its younger consumers, PVH's Tommy Hilfiger business is rebranding its global denim offering as Tommy Jeans, transitioning from the current Hilfiger Denim label starting with its pre-spring 2018 collection.

Tags: line market targets tommy

Category:Consumer Goods and Services

Latest from this category

All news

14.11Meta fined 798m over 'unfair' Facebook Marketplace
14.11Amazon launches Temu and Shein rival with 'crazy low' prices
14.11Bid to soften farm tax change rejected by Treasury
14.11Baby milk prices 'punish those who don't breastfeed'
14.11Why Canada could become the next nuclear energy 'superpower'
14.11Apple accused of trapping and ripping off 40m iCloud customers
14.11Apple accused of trapping and ripping off 40m iCloud customers
13.11'Too small' pension funds hold back growth - Reeves
Consumer Goods and Services »
14.1115kg 50mm
14.11ONE PIECE BOX
14.11DAIWA OCEAN STAR 500
14.11fender jhon mayer blackone
14.11 Angel Touch Plus vol.3
14.11Strymon BigSky
14.11
14.11 TOUR B X 2
More »