We all know that an unsatisfied customer is more likely to share their experiences than a happy customer. As the saying goes, "a happy customer tells a friend, while the unhappy customer tells the world."
The groundbreaking Automotive Dealership Social Media and Online Reputation Study (October 2012) highlights the importance of social networks and review sites in the car buying process. With review sites impacting online traffic more than ever before, dealers should have a solid plan to manage their online reputation.
Based on working with thousands of dealers nationwide, weve found these to be the top three strategies that every dealership should consider implementing:
1. Know the top sites and have a specific plan to manage them.
The study revealed that the top four review sites used to determine dealership selection were Cars.com, Edmunds, Yelp and Google+ Local. While these sites may seem obvious to most dealers, many dealers do not fully claim or enhance their listings on the top sites. Dealers not paying attention to these sites lose the opportunity to market their dealership through responses and the chance to save a potentially unhappy customer.
Keep reading for the tips from Alexi Venneri, CMO, and COO-social media of Digital Air Strike.The Article Top Three Strategies for Managing Your Online Reputation appeared first on Automotive Digest.