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Traditional Toys and Games in the US - New Study Released

2015-08-11 22:49:27| Toys - Topix.net

Recently published research from Euromonitor International, "Traditional Toys and Games in the US", is now available at Fast Market Research Licensing becomes a major driver of sales for 2014, heavily influencing growth in dolls, dress-up and role play, and action figures and accessories. One of the major licensed properties of the year was Frozen, which following the release of the animated film in November 2013 has swiftly become one of the most popular franchises amongst children.

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