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Trolls abuse Coca-Cola web campaign

2015-02-02 13:04:09| Beverages - Topix.net

The Coca-Cola Company opened itself up to parody Sunday when it debuted a scheme to save the Internet from itself by transforming negative tweets and posts into smiling, saccharine drawings. The campaign, which the sugary drinks company launched with a Superbowl ad, sets out the quixotic goal of tackling the negativity that pervades the Internet.

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