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U.S. TVS 2017-18 upfront ad sales up 5.9% Y-o-Y

2017-07-18 19:30:56| Digital TV News

Media Dynamics has released estimates for US TVs primetime upfront ad revenue for the 2017-18 season. Also included in the totals are a relatively small but growing number of 'advanced targeting' buys, mostly on cable channels.

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