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UGGA Opens First High-Tech Concept Store In Washington, D.C. Area

2014-11-13 15:29:33| Footwear - Topix.net

Centered exclusively on the consumer, the new store serves as Deckers' second "Innovation Lab" - the first being the Company's Brand Showcase store in the area - to test the latest Omni-Channel models, merchandising approaches and other innovations that can be deployed across Company-owned retail locations. "Omni-Channel isn't just a catchphrase for Deckers; it's an integral part of our culture of innovation and our retail strategy - one that we've made investments in for more than five years now - to engage with our consumers with respect to their preferred shopping channel.

Tags: area store washington concept

Category:Consumer Goods and Services

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