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UK: Diageo gives Johnnie Walker Red Label GBP7.2m push

2013-10-14 13:36:00| Daily beverage news and comment - from just-drinks.com

Diageo is launching a new GBP7.2m (US$11.5m) marketing campaign for Johnnie Walker Red Label in Britain in a bid to attract younger drinkers to the Scotch whisky category.

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