U.K. consumers are likely to benefit from cheaper communications bundles as British Telecom plots its return to the mobile market and Vodafone plans to add TV and fixed broadband services The U.K. market is one of the worlds competitive markets for mobile services, which has been very good for consumers. But when it comes to aggressively priced quadruple-play bundles of mobile, fixed broadband, telephony and TV it trails many other European countries, according to Kester Mann, principal analyst at CCS Insight.