(Telecompaper) UPC Netherlands has launched its own subscription video-on-demand service, called MyPrime. The service offers initially around 1,000 films and 1,000 episodes of TV services. It will be included as standard in all new Power and Extra Power triple-play subscriptions from 01 April. Customers subscribed to Power or Extra Power with a Horizon box since September 2013 will also get free access to the service. Other customers can order MyPrime for EUR 6.50 per month for unlimited access to the catalogue. UPC already offered a VoD service, and the new 'all-you-can-eat' subscription is aimed at competing with new entrants on the market, such as Netflix and Videoland. The cable operator said it will make MyPrime also available on computers and iOS devices soon for viewing in-home.