US: Heineken targets ethnic drinkers with slim can roll-out - je.st - US: Heineken targets ethnic drinkers with slim can roll-out

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US: Heineken targets ethnic drinkers with slim can roll-out

2014-01-28 16:18:00| Daily beverage news and comment - from just-drinks.com

Heineken is set to launch its flagship namesake beer brand in a slim can format in the US.

Tags: targets slim ethnic heineken

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